Social Marketing

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Everyone is contemplating what WEB 3.0 will be but I believe that there are still far too many years of WEB 2.0 to be bothered with theory. I believe that the real evolution of WEB 2.0 is still in the works and the best is yet to come. Digg.com seems to leading itself down the wrong path lately but other great web properties are taking the lead and moving to the next generation. I believe that the user content driven sites are all going to have to find a way to reward users for the content that they are providing to stay in fashion. Sites like squidoo.com, hubpages.com, and peoplefuel.com are going to emerge from the pack and be the next really great “social networks”. It might seem strange to call those sites social networks but they really are social networks in the sense that people go to them to carve out their own little niche of internet realty.

Paying people for the content they provide will become not only the norm, but will be expected to keep people coming back to social networks often. Facebook.com being valued at 15 billion dollars will eventually lead the mass of users to resent that few are getting filthy rich on the content that they are providing. Facebook.com is valued by the numbers and frequency of its users and the users know that they are the backbone of the site, without them facebook.com is worthless. All WEB 2.0 properties are at risk of becoming just the next fad that faded away if they don’t provide real value to the people using them. Squidoo.com found a way to provide their users with a return on the investment of time they put into the site. Then hubpages.com took the lessons of squidoo.com to the next level and provided real traceable results for their users and an almost social kind of atmosphere.

I have taken the lessons from hubpages.com and built peoplefuel.com as a platform for people to not only get compensated for the content they provide but to also have a place where they can blog and be a part of a community. I built peoplefuel.com with Internet marketers in mind. Peoplefuel.com is a place where you can market your site, get paid for the content you provide, and keep your own blog in a social marketing atmosphere. And social marketing is exactly what I am going for with peoplefuel.com a place where people can market their sites while getting help from other marketers and contributing to the good of the entire community. And of course be compensated directly for those contributions. My vision of the future Internet is social marketing and all participants directly benefiting from the sites they choose to contribute to. I sincerely hope that you will consider using peoplefuel.com in your marketing efforts and will benefit far more than the effort you put into the site. Please check it out.

The more things change

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Google announced today, Microsoft said they are going to, big shakeup today at Ask.com. I am sure you see the headlines everywhere just like I do, and I have to admit I am a tech junkie and have to go read the stories, but one of the things I have learned in my multitude of years on this planet include: The more things change, the more they stay the same. Big tech companies feel the ever increasing pressure to evolve and make announcements about that evolution, but more often than not that is all they are announcements. This first post for the new netrat.com is to give everyone an idea of how I feel about Internet marketing exactly.

You read all the time that it is better to bow out gracefully and end a dead product or project before you get dragged under. Which is absolutely correct if you have a real stinker on your hands, and everyone is telling you that it is a stinker. But it is absolutely not true when you really believe in something and know it has potential for greatness. In my experience it is the people who stick with projects and put the extra effort that it takes to push a product past mediocrity who are the true successes. Don’t make the mistake that is so common with Internet projects and give up on them right before the tide is about to turn. 9 times out of 10 that overnight success that you hear about has years of back end development and hard work to make it the overnight success.

So here it is, this is exactly how I feel about Internet marketing. Internet marketing is hard work; there aren’t any get rich quick schemes that won’t end with jail time for somebody. But that doesn’t mean that the hard work has to last forever and it doesn’t mean that you can’t make a very good living on the Internet, or maybe if you work hard enough or have that GREAT idea that you may even become extremely wealthy. Yes it really can happen even for you, if you are willing to put in the effort that is required. It takes more than luck and more than effort though. You have to know what you are doing. And that is where this blog comes in. This blog is for people who are serious about Internet Marketing and making money on the Internet. With the articles and directions you will find here you should be able to strike out on your own with the confidence that you know what the outcome will be even before you start the first project.

I hope that explains a little about this blog and this site, and I hope that you will find it worth you time to return and learn often.

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