Understanding your visitors
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It is time to stop playing around and get serious about making money with your website. The answers to how to make money online are as varied as the number of websites there are online. If you are ready to get serious and start testing the market then you have to know a few things about your website first. How many visitors do you get per day? Where do your visitors come from? Why are they visiting your site? As a webmaster you need to take great care in tracking your visitors so that you understand why they visit your website. It is important to know what draws any person to a certain site.
I use Awstats to track my visitors. Awstats is an easy to install, easy to read, and comprehensive stat program. I like the fact that you can install Awstats directly from your c-panel and it gives great data. Awestats will give you visitor history by the month, day, day of the week, and time of day. The most important stats to me are the stats that tell me where my visitors come from and what search phase they used to find my site in the SERPS. With that information you can also search for the same terms and find out where your site ranks. You can also use that information to either continue to use that same terminology or change your keywords to garner the audience that you are trying to attract. Don’t be afraid to change things up a little to find the right keywords and audience. Making money with your website is much easier to accomplish once you understand your site and your visitors.
Take care to understand your visitor’s wants and needs, and then you will be able to give them exactly what they are looking for. It doesn’t matter if you are selling batteries at the lowest price in the word if your visitors are looking for candles. If you can’t do the copywriting yourself then hire someone who knows how to build great content. Hiring out your content work may be expensive but so is having a site that doesn’t sell. A good copywriter will only cost you money once, but the work lasts forever. You can potentially have an everlasting stream of income from one very well written piece of copy.