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HTML Linking

It occurred to me that as a beginner one of the things that you need to learn is how to correctly use html linking on your site.  I will assume for the purposes of this article that you have already chosen the keyphrases that you are targeting and are starting to build links to your site.  A link to your site is great and every one of them counts, but specific targeted links are what we are really after.  So a link to your site that looks like this “I found this really great site about pest control and you can get there by clicking here” is a worthwhile link to have if someone puts it up for you and you haven’t spent any effort to get the link.  What you need is a link that says “I found this really great site about pest control“.

When you are working with Wordpress it is very important to title your posts with the exact keyphrase you are trying to rank for.  For instance the title of this post is “html linking” so if you wanted to do a trackback to this article the link on your site would read html linking.  It is important to consider the title of each and every post that you write.  When you are trying to build a volume of visitors you have to learn to go after keyword phrases that people are actually searching for and also have a low rate of competition.  I wanted to title this article the art of linking because linking really is an art.  It is my art, well it is the art that I know how to paint.  I can’t draw a picture to save my life and it would be a crime for me to pick up a paint brush, but I can build an audience through the art that I paint in the search engines.  I can splatter words in every direction and make them come up looking like roses because it is the art I understand.

Here is what I know about the term html linking.  Approximately 140 people search for that term in any given day, and just by the words I know that they are inexperienced people who would benefit from this site.  I also know that there are 39,200 other pages with that keyword phrase on them.  39,200 is actually a very low number so immediately it catches my attention, I can compete with 40 thousand a lot easier than I can compete with 40 million.  I also did a search for html linking to see what my competition looked like and while they are nice highly ranked pages they are not really optimized for that phrase.  And as a small experiment I will place some links to this page with the phrase html linking to see how long it takes to make the first page, and how long it takes to actually get some visitors as a direct result of the phrase html linking.

The actual words that are the hyperlink are what we call the anchor text.  In the examples above the anchor text of the first link is “click here” and in the second link the anchor text is “pest control”.  I would never care to rank in first place for the term click here because no one ever searches for the term click here, but ranking for the term pest control is a whole different story, there are a lot of people who search for pest control every day.  So the really important lessons in this article are to build your links the right way, and to choose your keyword phrases carefully.  It will make the difference in not raking for your pages and zero traffic and ranking for something that people actually search for and getting lots of traffic.  That is the end of the lesson on html linking.