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Domain name purchase
Your domain name purchase may be the most important things
you do when starting your internet business.
Yes it is true that most of the people who visit your site for the first
time will find you through a link and if you are looking for one time visitors
only then any name will do. However if
you are looking to build a real business that people will remember and come
back to often, you need for find a short dot com name that can be easily
remembered. You do not want your return
visitors to have to think long and hard about the name of your site because
they forgot to bookmark it the first time they were there. Large corporations spend a lot of time and
money branding the name of their sites.
When you actually become a brand then you have really made your
mark. I am a strong believer in having
the shortest name possible and with the fewest words that you can afford. I am not trying to suggest that you need to
spend fifty thousand dollars or more on a premium domain name, but a couple of
hundred on a nice one will certainly pay dividends later on down the road.
Hyphenated domain names are ugly and quite frankly don’t by
themselves get you the top ranking for your keyphrase. You don’t have to own
the-best-website-in-the-world.com to rank first for the keyphrase “the best
website in the world” you just have to be better at internet marketing than the
owner of that domain. I actually take a
lot of pride in ranking above the owners of domains like that, because it
proves that you can’t be lazy just because you own the right domain name. If you choose a domain name that gets a lot
of searches, you can bet at some time there will be someone else competing for
that top spot. My recommendation is to
buy a short memorable name that you can build on. Ebay, google, buy, and amazon knew what they
were doing and you should follow their lead.
When you have chosen the niche that you are going to go after and you
are ready to make your domain name purchase the video about places
to find domain names should point you in the right direction.
Last update : 08-05-2008 00:20
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