The most common question I get asked is “how do I make my
site show up in the search engines?” The
answer I always give is that you have to build links. It doesn’t start there though it starts with keyword
research and a good linking
strategy. Those people always come
back with “where can I get good links?”
This article will try to simplify the answer to that question without
getting into major detail on all of the ways to get high quality links. Believe me not all links are created equal.
You can build your own very high quality links through the
use of just a few sites though. First
though I can’t emphasize enough how important it is to make sure that you have
done all of your homework first. For
this example I will use a retail store as a basis. If you have a shopping site then the first
thing you need to do is look at keywords for each and every product you
sell. Use those keywords in the
descriptions of your products and if possible as the title of your
products. For example if you sell
paintball supplies you should use “paintball gun” and not “x-303” as your title
for the paintball guns you are selling.
If you have multiple guns then use ‘paintball gun x-303” and “paintball
gun f-15”. Again make sure you have good
descriptions and title tags set up for each product.
Now if you were to either write or have five articles
written about each product you sell and place them at each of these five sites
(ezinearticles.com, hubpages.com, peoplefuel.com, squidoo.com, and expurt.com)
then you will have such a large advantage over your competition they will
probably not be able to compete with you.
One of the things you should also do is not point every single article
at your site but daisy chain some of them to build up the quality of the few
articles that are pointed at your site. For
example on product A, point all 5 articles at your product page. But for product B only point one article at
your site and the other 4 at the article that is pointing at your site. Then for product C, point 1 article at your
site and link all of the other articles in a line so that each one points at
the next (1->2->3->4->5->your site).
Inevitably the next thing I hear is “but I have a thousand
products.” My response here is exactly
what you would hear from me in person.
Then you had better get started.
The truth is that you are going to start seeing traffic and results
almost right away, but if you commit to doing every single product the same way
then you have a long term linking strategy that is sure to keep you where you
want to be. Don’t stop once you start
getting results, that is like the kiss of death. I would equate it to someone on my favorite
TV show SURVIVOR say “I feel safe tonight”.
You know right then and there that their end is near.
I haven’t even told you about building
links to your links yet. Just wait until
you have to get started on that. It
really isn’t as hard or as cumbersome as you would imagine. But it does take time and effort which is a
lot more than most people will put into their businesses. Be the exception to the rule and you might
just find yourself with a full time income from your efforts.
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